Challenge
Summer weather in Europe can be highly variable, from overcast days to extreme heat. Burger King prepared different marketing messages for each weather scenario across offline campaigns and paid social media campaigns, needing an efficient way to manage and deploy these messages.
Approach
AdsLinkers automates Burger King’s marketing communications in the Meta system based on five UV index compartments. This approach was tailored for three specific cities (Prague, Ostrava, and Brno), with independent communication strategies for each. This automation ensures that marketing messages are always relevant to the current weather conditions, enhancing customer engagement and campaign effectiveness.Â
