Programmatic Display campaigns in DV360
16 different scenarios for 8 campaigns
Challenge
The client manages thousands of top fashion products, with demand varying significantly based on weather conditions. Certain products are sought after in warm, sunny weather, while others are preferred in adverse conditions. The challenge was to respond immediately to changing weather conditions across multiple locations.
Approach
AdsLinkers automated the DV360 programmatic ads, activating campaigns for specific products during precipitation and pausing those suited for sunny weather. This system operates nationwide, dynamically adjusting ad campaigns based on real-time weather conditions, ensuring optimal ad placement and increased relevance.
