Programmatic Display campaigns in DV360
16 different scenarios for 16 campaigns
Challenge
Client sells financial services whose purchase intent is highly correlated with weather conditions. Demand significantly increases during bad weather. Due to the implementation of multi-location campaigns, the advertising support team is not able to respond immediately to changing weather conditions.
Approach
AdsLinkers automates programmatic ads in the DV360 system by running them only when there is precipitation or high cloud cover. Due to the longer purchase intent process, ads are only stopped after waiting 1 hour after weather conditions improve. The entire system is automated and dynamically broadcast to 16 provinces across Poland.
