Gaming marketing as a way to reach a young audience

December 17, 2023

by AdsLinkers

In today’s digital landscape with gaming marketing as well, Gen Z emerges as a dominant force. They are constituting about a third of the world’s population. Unlike Millennials, who witnessed the inception of cell phones and social media, Gen Z grew up amid the metaverse and web3, establishing them as true digital natives. Their extensive online presence and tech-savvy nature set them apart from prior generations.

With a staggering over 80% of Gen Z engaging in video games weekly across multiple devices, the gaming realm becomes a pivotal avenue for brands to connect. In-game advertising holds significant promise, provided brands can authentically resonate with this enthusiastic gaming community. Recent studies delve into the nuances of Gen Z’s preferences and its influential role in the digital sphere. Marketers equipped with this invaluable insight can tailor strategies to align with the expectations and behaviors of Gen Z gamers, paving the way for compelling brand engagement in the gaming domain.

Who actually plays games?

As of 2023, the global gaming community boasts a staggering 3.24 billion participants, projected to reach 3.32 billion by 2024, with an estimated market value of $197.11 billion. Contrary to traditional stereotypes, the average age of gamers is around 35 years old, reflecting a diverse audience. While over 50% of Europeans actively engage in video gaming, the trend is not confined to any specific gender, with 48% of American gamers being female. Asia stands as the largest gaming market, comprising 1.6 billion players. Gaming demographics span across generations, with 36% of players between 18 to 34 years old, and a surprising 6% being 65 years and older. Interestingly, the younger demographic, aged 15 to 19, spent about 1.44 hours daily on gaming or leisurely computer use in 2021, indicating the pervasive presence of gaming in modern lifestyles.

Where to advert with gaming marketing?

In today’s digital age, connecting with the younger audience through gaming requires strategic placement. Platforms like Twitch, renowned for live streaming gaming content, offer direct access to engaged gaming communities. Similarly, YouTube Gaming serves as a colossal hub for game-related content, attracting millions of users. TikTok, with its viral trends and short-form videos, captivates Gen Z, making it a hotspot for gaming engagement. Furthermore, Facebook Gaming emerges as a strong contender, drawing in diverse gaming audiences through its extensive social network. These platforms offer lucrative avenues for brands seeking to immerse themselves in the gaming realm and engage with the enthusiastic gaming audience.

Best-selling games of all-time

Rank	Game	Copies sold
1	Minecraft	238 000 000
2	Grand Theft Auto V	150 000 000
3	Tetris (EA)	100 000 000
4	Wii Sports	82 900 000
5	Players Unknown’s Battlegrounds	70 000 000
6	The Elder Scrolls V: Skyrim	60 000 000
7	Super Mario Bros.	58 000 000
8	Pokemon Red / Green / Blue / Yellow	47 520 000
9	Mario Kart 8 / Delux	45 530 000
10	Wii Fit / Plus	43 800 000

Who should you cooperate with?

Reaching out to gaming audiences through influential gaming personalities is a strategic move. Esteemed gaming influencers such as PewDiePie, Jacksepticeye, Ninja, VanossGaming, and Valkyrae hold significant sway in the gaming community. Their massive followings across platforms like Twitch, Discord, YouTube, Twitter, and Instagram offer an excellent gateway to the gaming demographic. However, collaborating with these influencers often entails substantial costs. Crafting tailored content and ads that resonate with the gaming community is essential when engaging these gaming influencers. A compelling pitch that offers value to this audience is key in making your brand stand out amidst the gaming noise.

How can AdsLinkers help with gaming marketing?

Leveraging AdsLinkers for gaming marketing strategies offers a competitive edge. Our platform empowers campaigns to optimize based on real-time e-sport event insights, ensuring optimal performance. With the ability to initiate and halt campaigns dynamically, aligned with match outcomes, AdsLinkers amplifies targeting precision. By synergizing accurate audience targeting and creative content, we significantly enhance campaign efficiency, maximizing impact within gaming communities.

Conclusion

In summary, gaming represents a pivotal avenue to engage the vibrant demographic of young audiences effectively. With Gen Z and Millennials comprising a substantial gaming community, businesses must prioritize this sector for market penetration. Tailoring strategies towards gaming influencers, targeted content, and optimized ads can yield impactful results. Platforms like AdsLinkers offer the ability to finely tune campaigns, ensuring they resonate within the gaming sphere. By embracing gaming as a marketing channel, companies can forge lasting connections with the youthful market, setting the stage for future brand success.

FAQ

Q: Why is gaming considered a potent means to engage younger demographics?

A: Gaming enthralls Gen Z and Millennials, constituting a significant audience segment, making it an influential marketing channel.

Q: How can influencers contribute to gaming marketing strategies?

A: Influencers like PewDiePie, Ninja, and Valkyrae wield immense authority in the gaming realm, presenting an opportunity for targeted marketing.

Q: What role does AdsLinkers play in gaming marketing efforts?

A: AdsLinkers aids by optimizing ad campaigns during esports events, ensuring maximum efficiency in reaching gaming audiences.

Q: What platforms are influential for gaming marketing and influencer collaborations?

A: Influential gaming figures can be found across various platforms such as Twitch, Discord, YouTube, Twitter, and Instagram, catering to diverse gaming audiences.