December 17, 2023
by AdsLinkers
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In today’s digital landscape with gaming marketing as well, Gen Z emerges as a dominant force. They are constituting about a third of the world’s population. Unlike Millennials, who witnessed the inception of cell phones and social media, Gen Z grew up amid the metaverse and web3, establishing them as true digital natives. Their extensive online presence and tech-savvy nature set them apart from prior generations.
With a staggering over 80% of Gen Z engaging in video games weekly across multiple devices, the gaming realm becomes a pivotal avenue for brands to connect. In-game advertising holds significant promise, provided brands can authentically resonate with this enthusiastic gaming community. Recent studies delve into the nuances of Gen Z’s preferences and its influential role in the digital sphere. Marketers equipped with this invaluable insight can tailor strategies to align with the expectations and behaviors of Gen Z gamers, paving the way for compelling brand engagement in the gaming domain.
Who actually plays games?
Where to advert with gaming marketing?
In today’s digital age, connecting with the younger audience through gaming requires strategic placement. Platforms like Twitch, renowned for live streaming gaming content, offer direct access to engaged gaming communities. Similarly, YouTube Gaming serves as a colossal hub for game-related content, attracting millions of users. TikTok, with its viral trends and short-form videos, captivates Gen Z, making it a hotspot for gaming engagement. Furthermore, Facebook Gaming emerges as a strong contender, drawing in diverse gaming audiences through its extensive social network. These platforms offer lucrative avenues for brands seeking to immerse themselves in the gaming realm and engage with the enthusiastic gaming audience.
Best-selling games of all-time
| Rank | Game | Copies sold |
|---|---|---|
| 1 | Minecraft | 238 000 000 |
| 2 | Grand Theft Auto V | 150 000 000 |
| 3 | Tetris (EA) | 100 000 000 |
| 4 | Wii Sports | 82 900 000 |
| 5 | Players Unknown’s Battlegrounds | 70 000 000 |
| 6 | The Elder Scrolls V: Skyrim | 60 000 000 |
| 7 | Super Mario Bros. | 58 000 000 |
| 8 | Pokemon Red / Green / Blue / Yellow | 47 520 000 |
| 9 | Mario Kart 8 / Delux | 45 530 000 |
| 10 | Wii Fit / Plus | 43 800 000 |
Who should you cooperate with?
Reaching out to gaming audiences through influential gaming personalities is a strategic move. Esteemed gaming influencers such as PewDiePie, Jacksepticeye, Ninja, VanossGaming, and Valkyrae hold significant sway in the gaming community. Their massive followings across platforms like Twitch, Discord, YouTube, Twitter, and Instagram offer an excellent gateway to the gaming demographic. However, collaborating with these influencers often entails substantial costs. Crafting tailored content and ads that resonate with the gaming community is essential when engaging these gaming influencers. A compelling pitch that offers value to this audience is key in making your brand stand out amidst the gaming noise.
How can AdsLinkers help with gaming marketing?
Leveraging AdsLinkers for gaming marketing strategies offers a competitive edge. Our platform empowers campaigns to optimize based on real-time e-sport event insights, ensuring optimal performance. With the ability to initiate and halt campaigns dynamically, aligned with match outcomes, AdsLinkers amplifies targeting precision. By synergizing accurate audience targeting and creative content, we significantly enhance campaign efficiency, maximizing impact within gaming communities.
Conclusion
