October 24, 2023

by AdsLinkers


Global video advertising is a dynamic and ever-evolving frontier in the world of digital marketing, worth more than $176 billion. It is redefining how businesses connect with audiences worldwide.

Why we talk about it?

Global video advertising has emerged as a transformative force in the world of digital marketing. In this age of connectivity and content consumption, businesses are increasingly leveraging video to reach audiences on a global scale. As technology continues to advance, the global video advertising landscape evolves, presenting new opportunities and challenges. In this article, you’ll delve deep into the realm of global video advertising. Exploring its impact, strategies, and the key trends that are shaping the way brands connect with audiences across the world. So, fasten your seatbelts as we embark on a global video advertising journey. That promises to unlock the full potential of your digital marketing efforts. Keep in mind that you can use AdsLinkers platform to increase effectivness of your marketing strategies with trigger-based campaigns!

Digital Video Landscape

In the ever-evolving landscape of digital marketing, understanding the current trends and statistics is key to staying ahead. As we delve into 2023, the realm of digital video advertising has skyrocketed to unprecedented heights. On desktops, it now commands a value exceeding $54 billion, while on mobile devices, it soars past $122 billion. And that’s just one facet of the larger global digital advertising sphere, which boasts a staggering worth of over $567 billion. These insights, based on researched data from Statista, shed light on the video landscape’s growth and potential for marketers.

Year Video Ad Spend
2017 $35,54 bn
2018 $54.10 bn
2019 $75.95 bn
2020 $107.54 bn
2021 $148.64 bn
2022 $160.20 bn
2023 $176.61 bn
2024 $191.36 bn
2025 $205.12 bn
2026 $217.62 bn
2027 $229.81 bn
Source: https://www.statista.com/outlook/dmo/digital-advertising/video-advertising/worldwide#ad-spending

In the expansive realm of digital video, understanding the major platforms and networks that shape the landscape is crucial for advertisers and content creators alike. These platforms serve as digital stages where millions, if not billions, of eyes converge daily. Among the giants, YouTube stands as an enduring titan, offering a vast library of user-generated and professional content. TikTok, with its engaging short-form videos, has captured the attention of the younger generation, while Instagram continues to be a hotspot for visual storytelling. Gamers unite on Twitch to live-stream and watch gaming content.

In the realm of streaming, Netflix and Disney+ have redefined how we consume entertainment. Each of these platforms wields its unique charm and caters to specific demographics, making them indispensable components of the digital video advertising landscape. In this segment of our exploration into global video advertising, we’ll delve into the features and appeal of these major platforms and networks, deciphering how they can be leveraged for marketing success. Let’s navigate this dynamic landscape together.

Content Creation

Crafting compelling video ads involves several crucial steps that can transform your content into a powerful marketing tool. It commences with precisely defining your target group. This means diving deep into your audience’s preferences, behaviors, and pain points. Knowing your viewers inside and out is the foundation of creating content that resonates.

Once you’ve identified your audience, the next step is to select a video topic that aligns with their interests and needs. Your chosen topic should be both engaging and relevant, ensuring that viewers find value in what you’re presenting. After that, creating a script that not only conveys your message but keeps your audience engaged is paramount. This script will be the backbone of your video, guiding the narrative and capturing your audience’s attention.

Shooting and editing come next. High-quality visuals and production are non-negotiable. Professionalism in your video’s appearance not only reflects positively on your brand but also holds the viewer’s interest. A polished video can leave a lasting impression on your audience.

Ultimately, it’s about adding value to your content. Each second of your video should serve a purpose, whether it’s to inform, entertain, or persuade. Adding value to your content enhances viewer engagement and encourages them to take the desired action.

Video Trends

In the realm of future trends in global video advertising, several key developments are reshaping the way businesses connect with their audiences. User-generated content, for instance, has become a prominent force. This content, generated by regular users rather than brands, presents an authentic and relatable facet of marketing. In an era where trust and transparency are paramount, harnessing the power of real consumers to promote your products or services is a game-changing strategy.

AI-driven personalization is another integral part of the video advertising landscape. With the aid of artificial intelligence, marketers can now craft highly personalized experiences for their viewers. These once tailored experiences cater to individual preferences, behaviors, and needs, fostering deeper connections and higher engagement levels.

Short-form and vertical videos are dominating the mobile space, catering to an audience that is constantly on the move. This format suits the quick-scrolling nature of social media platforms, capturing attention with concise yet impactful messages.

Livestreaming is experiencing a meteoric rise, offering a real-time, interactive channel for engaging with audiences. Whether it’s product launches, Q&A sessions, or behind-the-scenes glimpses, livestreams are forging new ways of building rapport with viewers.

Data-driven video advertising is a linchpin for precision marketing. By leveraging user data, brands can craft videos that are highly targeted and relevant, thus maximizing their impact.

Storytelling remains at the heart of compelling video content. When fused with AI-generated content, the possibilities are endless. AI can help businesses create narratives and content that align with their brand’s ethos and speak directly to their audience’s needs.

Gaming is an exciting realm for marketers, particularly as in-game advertising opportunities expand. These spaces provide a unique avenue to connect with highly engaged audiences.

DIY content and social media are blurring the lines between advertising and user-generated content, while customer testimonials are becoming more influential. When real consumers speak positively about a product or service, it adds a layer of trust that conventional marketing messages often lack.

Rise of Connected TV

The rise of Connected TV (CTV) is nothing short of astonishing. As we step into the future, it’s clear that CTV is becoming an integral part of our daily lives. Recent forecasts by industry experts at Mordor Intelligence predict an exponential growth in the Connected TV market size, soaring from USD 8.20 billion in 2023 to an impressive USD 15.24 billion by 2028. This explosive expansion underscores the increasing shift towards digital streaming platforms. CTV is no longer just a trend; it’s a revolution that’s reshaping how we consume content and how advertisers engage with audiences. In this post, we’ll explore the remarkable ascent of Connected TV and the remarkable opportunities it presents in the ever-evolving world of digital advertising.


In conclusion, the world of video digital advertising is dynamic and ever-evolving. With a market worth well into the billions, it’s clear that video advertising is an indispensable tool for businesses looking to connect effectively with their audience.

Emerging strategies like user-generated content, AI-driven personalization, and storytelling foster authenticity and trust. The rise of short-form and vertical videos, coupled with livestreaming, signifies the importance of mobile and real-time engagement. A data-driven approach empowers businesses to deliver precision marketing. As we look ahead, trends like AI-generated content, in-game advertising, DIY content, and the influence of customer testimonials continue to shape the future of video advertising. Stay tuned for more insights and updates to keep your video advertising campaigns on the cutting edge.


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